A Guide for Foreigners to Use Xiaohongshu

A Guide for Foreigners to Use Xiaohongshu Xiaohongshu, also known as RED, is a popular lifestyle sharing and e-commerce platform in China. Here's how foreigners can make the most of it. 1. Registration and Profile Setup - Download the App: First, search for "Xiaohongshu" in your app store (either on iOS or Android) and download the application. - Registration: You can register using your mobile number or link your existing social media accounts like WeChat or QQ. Provide the necessary information, such as creating a unique username. Make sure your username is easy to remember and represents your identity or interests. - Profile Picture: Select an eye-catching profile picture. It could be a photo of yourself, a hobby-related image, or something that showcases your personality. - Bio: Write a brief and engaging bio. Include a bit about who you are, your interests, and perhaps your location. For example, "Hey! I'm [Your Name], a [Your Profession] from [Your Country] currently living in China, sharing my love for Chinese culture and travel experiences." 2. Navigating the Interface - Homepage: Once logged in, the homepage is where you'll see a curated feed of content. Posts are presented in a grid layout, featuring images or short videos. You can scroll through to discover different topics, from fashion and beauty tips to food recommendations and travel guides. - Search Bar: Located at the top of the screen, the search bar is your key to finding specific content. You can search by keywords, such as "Western food in Beijing," "latest Korean fashion trends," or the names of popular influencers or brands. - Categories: Xiaohongshu has various categories like fashion, beauty, food, travel, home decor, and more. Tapping on these categories allows you to filter and explore content related to your interests.